Google & Facebook Ads
PPC MARKETING
PPC That Produces Leads You Actually Want
PPC is the fastest way to buy attention. It’s also the fastest way to buy regret. We run Google Ads and Facebook/Instagram ads like grown-ups: tight targeting, clean tracking, and constant improvement—so your budget stops being a donation.
What PPC Really Is (And Why It Works So Fast)
PPC stands for pay-per-click. You pay when someone clicks your ad. Simple. But here’s the part people miss: you’re not buying clicks. You’re buying intent.
Google Ads catches people when they’re actively searching. That’s like someone walking into a store and asking, “Do you have this?” Facebook and Instagram catch people while they’re scrolling. That’s more like a billboard that can follow them home.
Both work. But only when you run them with a plan. Otherwise it’s like pouring premium gas into a car with four flat tires and saying, “Huh. Still slow.”
The hard truth
PPC doesn’t “stop working.” Bad accounts stop working. Loose targeting, lazy tracking, and random landing pages will burn cash like a bonfire. We build PPC to be measurable and fixable—because that’s how you win long-term.
Who PPC Is Best For
PPC is best when you want results fast, you have a real offer, and you’re ready to track what matters. It’s not for people who want to spend $12 and become famous by Tuesday. We can’t help with that. Try a lottery ticket.
You want leads now
SEO is a compounding engine. PPC is the turbo button. When you need momentum, PPC can create it quickly.
You want control
With PPC, you can control budget, location, schedule, and messaging. That means fewer surprises and faster learning.
You want better lead quality
We use filters, exclusions, and intent-based targeting so you get more real prospects and fewer tire-kickers.
You want clear reporting
We track calls and form fills, not just “clicks.” Clicks don’t pay bills. Customers do.
Google Ads vs Facebook Ads: What Each One Does Best
Different platforms do different jobs. Trying to force one platform to act like the other is like using a spoon to cut steak. You can do it. It’s just weird and inefficient.
Google Ads: Captures demand
Google is intent. People are searching because they need something. That’s why high-intent search campaigns can produce strong leads fast.
- Search ads for “ready to act” keywords
- Call-focused campaigns for high urgency
- Location and schedule control
- Negative keywords to block junk
Facebook/Instagram: Creates and warms demand
Meta platforms are attention engines. Great for awareness, retargeting, and lead gen when your message is clear. Also great at finding “kinda interested” people—if you guide them well.
- Lead forms or landing page campaigns
- Retargeting site visitors and video viewers
- Creative testing (what message hits)
- Audience building for long-term growth
Our favorite combo
Google captures people who are ready now. Facebook/Instagram warms people who are not ready yet. Together, they cover more of the market—and make your results more stable.
How We Run PPC (So It Doesn’t Become a Money Pit)
Most PPC “management” is just someone logging in once a month, nodding seriously, and changing one keyword. We call that “expensive silence.” We run PPC like a system: build it right, track it clean, optimize it often.
1) Strategy first (not random ads)
We start with your goals and your offer. Then we map campaigns to intent: “ready now” vs “researching.” This is where most accounts fail—because nobody does this part.
- Campaign plan by intent stage
- Offer positioning and message clarity
- Budget strategy (where to push, where to cut)
2) Tracking setup (the part people “forget”)
If we can’t track it, we can’t fix it. So we set up the boring stuff that makes everything else profitable.
- Call tracking + recording (optional)
- Conversion tracking for forms and key actions
- UTMs + source labeling
- Reporting that ties back to leads
3) Google Ads build-out (tight and clean)
We build Google Ads for control. That means: smart structure, strong negatives, and landing pages that match the search.
- Search campaigns focused on high intent
- Keyword themes that match real queries
- Negative keyword strategy to block junk
- Ad copy testing (clarity beats clever)
4) Facebook/Instagram build-out (creative + audiences)
Meta ads are driven by creative. Period. So we test hooks, visuals, and offers until we find what clicks with humans.
- Creative testing (multiple angles)
- Audience testing (broad, interest, lookalike)
- Retargeting that pulls people back
- Lead quality controls when possible
5) Landing pages that convert
Sending paid clicks to a messy page is like paying for a first date and showing up wearing pajama pants. We build pages that are clean, clear, and built for one job: action.
- One clear offer
- One clear next step
- Fast load, mobile-first
- Trust signals that reduce fear
6) Weekly optimization
PPC is not “set it and forget it.” We review performance, refine targeting, test creatives, and cut waste. That’s how you keep improving instead of plateauing.
- Search term reviews + negatives
- Bid/budget adjustments
- Ad copy + creative testing
- Landing page conversion improvements
The “lead quality” toolkit
- Location targeting that matches where you can actually serve
- Time-of-day scheduling (when your team can answer)
- Negative keywords and exclusions (so you stop paying for junk)
- Form fields and screening questions (without killing conversions)
- Retargeting sequences that bring back serious prospects
PPC Mistakes That Light Money on Fire
We’ve seen it all. Accounts with no tracking. Ads pointing to the homepage. “Boosted posts” pretending to be strategy. Here are the biggest mistakes (and how we avoid them).
Mistake: Measuring clicks instead of leads
Clicks are not the goal. Leads are not even the goal. The goal is customers. So we track actions that lead to revenue.
Mistake: No negative keywords (Google)
Without negatives, Google will happily show your ads for junk searches. It’s not personal. It’s just expensive.
Mistake: Weak creative (Meta)
On Facebook and Instagram, your creative is the targeting. If the hook is boring, the results will be too.
Mistake: No follow-up plan
Leads don’t close themselves. If response time is slow, PPC becomes “pay per missed opportunity.”
Want PPC That’s Built for ROI (Not Vanity Metrics)?
If you want Google Ads and Facebook/Instagram ads that drive real leads—with tracking and reporting you can trust—let’s talk. We’ll build a PPC plan around intent, lead quality, and measurable outcomes.
What we’ll cover on the call
- Where your current PPC is wasting money (if you’re running it)
- What campaigns you actually need (and what to stop doing)
- How we’ll track calls and form leads properly
- A simple 90-day plan to improve lead quality and cost
You bring the questions. We’ll bring the receipts.
PPC FAQs
How fast can PPC work?
Fast. Sometimes same week. But the best results come after we test, refine, and tighten lead quality over time.
Do we need both Google and Facebook ads?
Not always. Google captures demand. Facebook creates and warms demand. We’ll recommend the mix that fits your goal and budget.
How do you improve lead quality?
Better targeting, better exclusions, better landing pages, and better follow-up. Lead quality is a system—not a setting.
Do you guarantee results?
We don’t guarantee outcomes because we don’t control the market, your sales process, or your competition. What we do guarantee: disciplined execution, clean tracking, and ongoing optimization.
What should we measure?
Calls, form leads, booked appointments, and cost per qualified lead. If you can measure revenue, even better—we love that.
Can you fix an existing ad account?
Yes. Often the fastest wins come from cleaning up what’s already there: structure, negatives, tracking, and landing pages.
