Here’s Why It Won’t Work
Before reading this, check out the previous post entitled "A Simple & Effective Way To Make It Happen"
The big problem is...the reason it won't work is...
I haven't seen them advertise this anywhere but on the table tops of the Italian Restaurant.
I am their target. I live in the neighborhood across the street. I'm married. I don't have plans for V-Day. But I haven't seen this yet.
No mailer, no post card, no letter, no email, no mention at the chamber, no signs.
They have a good offer and a good alliance and a good idea.
But they will all be rendered useless if they don't tell anyone about it.
When a tree falls in the forest, but there's no one around the hear it, does it make a sound? Of course.
But if a sale happens in a store but they fail to tell anyone, that sale DOES NOT HAPPEN. Waste!
To boot, Jim & I asked the server, "How's this promotion working for you guys - are you booking up?"
Answer: "I don't know...they don't tell me anything...I just show up and find out if the tables are full."
How about, instead: "Yes, absolutely. In fact we only have two slots open - what are you gentlemen doing for V-Day? I'm sure your wives would love that massage..."
Unfortunately, if these guys don't get their act together - and fast - this great idea will fail. Then they'll probably say, "Joint ventures don't work - we tried it."